Growth Proposal
Executive Summary
The Objective: To increase footfall and daily sales at The Shukrana Foods (Feroz Gandhi Market) by leveraging digital platforms to target the local corporate workforce and families.
The Current Landscape: While neighboring establishments enjoy high traffic due to longevity, The Shukrana Foods holds a superior competitive advantage in product quality (Pure Desi Ghee, Hygiene). The current gap is purely brand visibility and customer acquisition.
Our Approach: Rasa IQ proposes a 3-month intensive "Hyper-Local" marketing campaign focusing on visual storytelling (Content) and precision targeting (Ads) to establish The Shukrana Foods as the premier choice for healthy, soulful meals.
Scope of Work (Services)
We will provide a full-service solution covering content production, management, and paid advertising.
1. Premium Content Production
- On-Site Shoots: Our team will visit the restaurant monthly to capture raw footage.
- 10 High-Quality Reels: Cinematic video editing focusing on the "Desi Ghee" pouring, steam, texture, and preparation. NO generic templates will be used.
- 12 Static Creatives: Professional graphic designs for Menu Cards, "Today's Special", and Reviews.
- Photography: High-resolution food photography for use in ads and Zomato/Swiggy profiles (if applicable).
2. Meta Ads Management (Facebook & Instagram)
- Campaign Setup: Setting up Business Manager and Ad Accounts.
- Audience Targeting:
- Geo-Fencing: 1-3 KM radius around Feroz Gandhi Market.
- Demographics: Corporate Employees (Lunch), Families (Dinner/Weekends).
- Funnel Creation:
- Top Funnel: Brand Awareness (Video Views).
- Bottom Funnel: Traffic/Conversion (Call Now or Directions).
3. Social Media Management & Optimization
- Profile Optimization: rewriting Bio, Highlights covers, and adding 'Book Now' buttons.
- Daily Posting Management: Scheduling content for peak times (11:00 AM for lunch decisions).
- Community Engagement: Replying to comments and managing DMs.
3-Month Strategic Roadmap
Month 1: Foundation & Awareness (The Launch)
Focus on creating a "Buzz". Heavy content production. Ads will run with the objective of "Reach" to let everyone in the market know about the Desi Ghee USP.
Month 2: Retargeting & Optimization
We analyze Month 1 data. We retarget people who engaged with our reels but didn't visit. We push "Reviews" and "Testimonials" to build trust.
Month 3: Loyalty & Scaling
Establishing the habit. Promoting "Subscription/Tiffin" services if available. Ads shift focus to repeat customers and higher conversions.
Commercial Investment
The total value of the 3-Month Retainer is ₹35,000. To support the business cash flow, we have structured a flexible payment plan.
| Timeline | Deliverables Focus | Professional Fee |
|---|---|---|
| Month 1 | Strategy Setup, Shoot, Content Creation, Ad Launch | ₹20,000 |
| Month 2 | Ad Optimization, Content Management | ₹5,000 |
| Month 3 | Reporting, Scaling, New Campaign Setup | ₹10,000 |
| TOTAL | 3-Month Comprehensive Package | ₹35,000 |
The fees above cover Agency Service Charges (Creative, Strategy, Management). The advertising budget (money paid to Facebook/Instagram to show ads) is separate. We recommend a starting budget of ₹10,000 per month for optimal results in Ludhiana.